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Kotler and Armstrong determine marketing campaigns to be a managerial and community treatment where most people and organizations get hold of what they already want and would like via establishing and changing true worth with others. So as to get cost from new customers in return1, they more deeply their definition of marketing strategies by implying the advantage that it demands structure lucrative, appreciate-packed exchange rapport with potential consumers so therefore defining it the entire process by which organizations generate value for shoppers and build strong shopper interactions. (más…)